Sports sponsorship

FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
September 30, 2019 - 8:16 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic...
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September 30, 2019 - 10:24 am
The NHL could be on the way to its version of "Are You Ready For Some Football?" The league is announcing a two-year partnership with Green Day that includes an opening song for NBC Sports' "Wednesday Night Hockey." The song, "Ready, Fire, Aim" isn't custom-made for the NHL and will be on Green Day...
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Rory McIlroy of Northern Ireland lines up a putt during the second round of the European Masters golf tournament in Crans-Montana, Switzerland, Friday, Aug. 30, 2019. (Alexandra Wey/Keystone via AP)
September 10, 2019 - 11:51 am
Seventeen days after Rory McIlroy cashed in by winning the FedEx Cup, a new season begins at The Greenbrier. That's nothing new. A year ago, there were only 10 open days between the final putt in the Tour Championship (Tiger Woods) and the first shot of the next season (Nick Taylor). It was an even...
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September 09, 2019 - 8:54 pm
SACRAMENTO, Calif. (AP) — The California Assembly has passed a bill to let college athletes make money, setting up a confrontation with the NCAA that could jeopardize the athletic futures of programs at USC, UCLA and Stanford. The bill would let college athletes hire agents and be paid for the use...
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FILE - In this Aug. 29, 2019, file photo, fans pass by the east side of Mile High Stadium before an NFL preseason football game between the Arizona Cardinals and the Denver Broncos in Denver. The Broncos announced Wednesday, Sept. 4, 2019, that the team will partner with Colorado-based Empower Retirement on a 21-year deal to name the stadium "Empower Field at Mile High." (AP Photo/David Zalubowski, File)
September 04, 2019 - 6:51 pm
ENGLEWOOD, Colo. (AP) — The Denver Broncos have partnered with Empower Retirement on a 21-year deal to name their stadium "Empower Field at Mile High." The Metropolitan Football Stadium District will meet later this week to sign off on the agreement that runs through 2039 and ends a three-year span...
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FILE- In this Aug. 28, 2019, file photo, opera star Placido Domingo performs during a concert in Szeged, Hungary. The Tokyo Olympics organizing committee has not decided what it plans to do about the appearance of Placido Domingo at a 2020 Games event and is looking into reports of sexual harassment by the opera star. (AP Photo/Laszlo Balogh, File)
August 29, 2019 - 10:17 pm
TOKYO (AP) — The Tokyo Olympics organizing committee has not decided what it plans to do about the appearance of Placido Domingo at a 2020 Games event and is looking into allegations the opera star had sexually harassed several women. The Associated Press reported earlier this month on extensive...
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In this Thursday, July 18, 2019, photo, robots of mascots of Olympics "Miraitowa," left, and Paralympics "Someity" are shown to the media at Toyota Motor Corp. headquarters in Tokyo. The mascot robots’ eyes change to the images of stars and hearts. The Japanese automaker Toyota, a major Olympic sponsor, is readying various robots for next year’s Tokyo Olympics. (AP Photo/Yuri Kageyama)
July 21, 2019 - 9:27 pm
TOKYO (AP) — A cart-like robot scuttles across the field to bring back javelins and discuses. A towering screen-on-wheels is designed for "virtual" attendance. The cute ones are, naturally, the likeness of the Olympic and Paralympic mascots. Japanese automaker Toyota Motor Corp., a major Olympic...
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In this June 23, 2019, photo, a security officer uses a flashlight to check on the Olympic Rings in front of the New National Stadium in Tokyo. Overwhelmed by unprecedented demand, Tokyo Olympic organizers said Thursday they would run another ticket lottery next month for residents of Japan to view the games. Millions of Japanese were let down last month when they came away empty-handed without tickets for next year's Olympics. (AP Photo/Jae C. Hong)
July 04, 2019 - 5:54 am
TOKYO (AP) — Overwhelmed by unprecedented demand, Tokyo Olympic organizers said Thursday they hope to run another ticket lottery next month for residents of Japan who got nothing the first time. Millions of Japanese were let down last month when they came away empty-handed in a lottery for next...
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Gary Woodland signs autographs after competing in the Pro-Am for the Rocket Mortgage Classic golf tournament, Wednesday, June 26, 2019, in Detroit. (Mike Mulholland/Ann Arbor News via AP)
June 26, 2019 - 5:06 pm
DETROIT (AP) — Gary Woodland left his news conference and resumed another interview while walking toward the Detroit Golf Club clubhouse when he was stopped in his tracks. "Hey, Gary!" a man shouted, leaning against a rope. "Can I get a picture real quick?" Woodland obliged, striking a quick pose...
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In this June 19, 2019, photo, photo, Tokyo residents Yuuma Sakai, foreground, takes photos of his wife, Hiroyo, with the Olympic rings set up near New National Stadium in Tokyo. Millions were going to be disappointed starting Thursday when applicants in a ticket lottery, for Japan residents, only, began learning if they landed tickets. The same will be true for residents outside Japan who could experience a similar dejection: too much demand and too few tickets. (AP Photo/Jae C. Hong)
June 20, 2019 - 12:42 am
TOKYO (AP) — Want tickets for next year's Tokyo Olympics? Prepare to be let down. Millions were disappointed starting Thursday when applicants in a ticket lottery — for Japan residents, only — began learning if they landed tickets. The answer is going to be overwhelmingly — no. The same will be...
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