Scratch-and-sniff stamps to the rescue?


President Donald Trump says that the US Postal Service is headed for financial failure, if something isn't done soon.

"The USPS is on an unsustainable financial path and must be restructured to prevent a taxpayer-funded bailout," a Trump executive order stated.

He called for a task force to study the finances and operations.

The White House says the post office has lost $65 billion since 2007.

So, what is the solution?  Apparently it is, at least in part, scratch-and-sniff stamps.

"The U.S. Postal Service’s first scratch-and-sniff stamps will add the sweet scent of summer to letters of love, friendship, party invitations and other mailings," according to a post office news release.

The USPS says the Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

So, will more people rush out to buy stamps or start using "snail mail" more because of the stamps which feature illustrations of "frosty, colorful, icy pops on a stick"?

The post office says the scented stamps feature kiwi, watermelon, blueberries, oranges, strawberries, chocolate, root beer and cola.

Will this be the savior of the USPS? 

Probably not, but it does evoke memories of this stickers all of the little girls in elementary school used to stick to their folders, binders, Trapper Keepers and everywhere else.

Scratch-and-sniff stamps are kinda fun and nostalgic, I guess.

Ultimately, however, solving the problems of people mailing things less and less will require much more than scented stamps.

The Post Office is eventually going to have to confront much more impactful methods of fixing its finances.

There has been talk for decades of reducing the number of delivery days or sweeping changes to the entire business model.

I'm not sure what the future holds, but at least the mail will smell a bit sweeter in the coming weeks and months.

Click here for more on the scratch-and-sniff stamps from the USPS...

Comments ()