Magical Krewe of Mad Hatters set to roll Saturday

What to expect in the Krewe's first ride

Amos Morale III
February 14, 2020 - 11:23 am

For years Joey and Gwen Lacoste rolled their kids and grandchildren down the parade route in a decorated wagon and in full costume.

Like so many years before, they’ll be rolling down the route once again. But this time, they won’t be pulling a wagon.

Instead, they’ll be riding on a float in the inaugural Magical Krewe of Mad Hatters parade. 

The parade, which uses the Metairie Westbound route, is the brainchild of the couple who conceived the idea a couple years ago.

Photos: Get Sneak peek of parade 

“We were in the parking lot of, all places, Mardi Gras World and Gwen and I were just dreaming and she was thinking that ‘Wouldn’t it be good if we had a parade that had crazy hats?’” Joey Lacoste said. “That evolved in to the Mad Hatter idea and then, two years later, here we are.”

The parade has and Alice in Wonderland theme and instead of a traditional King and Queen or Marshall will feature the Mad Hatter, who is WWL Radio’s Bobby Hebert, and an Alice, musician Amanda Shaw. Riders will throw crazy hats as well.

WWL’s Scoot will also ride in the parade.

The Lacoste’s decided to create the Krewe last year after riding in the Krewe of Kings parade last Mardi Gras. 

“Everybody with us had so much fun,” Gwen Lacoste said.

She said they got together with a group and and had five floats in that parade. That gave them the confidence to move forward with the idea.

“If I can go out and put a few businesses, guys that I know who can buy into the idea and they can all get floats…” Joey Lacoste recalled. “I figured we’d have at least 12. I didn’t have any idea that we could come up with 27.”

They originally planned to have their Krewe ride on Sunday but when Caesar decided not to roll the jumped at the chance to ride Saturday. 

The switch created a few challenges as they’d secured a few bands that couldn’t reschedule but also drew interest from a bunch of potential participants including several of the charities the Krewe aims to support. One of those is the Make-a-Wish Foundation and five children will ride in the parade.

The parade is also set to end at Family Gras which was another goal the Lacoste’s had for the Krewe. They wanted to support the event as well as make the Krewe open for families to participate. There will be men, women and children riding on the floats and members of their family have helped with the planning as well as costume design.

The parade rolls at 5:00 p.m. Saturday.

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