Tulane to teach businesses how to cook

Don Ames
January 22, 2018 - 7:44 am

Tulane's A.B Freeman School of Business is partnering with the local hospitality industry to teach the New Orleans brand of hospitality to a number of industries, nationwide.

Ground has been broken for the New Orleans Culinary and Hospitality Institute, a nonprofit restaurant and hotel school, which should open next year in the CBD.

And, NOCHI will be home to more than culinary classes. Tulane's A.B Freeman School of Business will offer its own programs in the same building. 

John Clarke, Associate Dean for Graduate Programs, says they'll be aimed at students, working professionals in New Orleans, and executives from around the world involved in the hospitality industry.

"We'll be exploring opportunities for people in the industry here, in addition to looking to attract people to come to New Orleans to learn about what's happening here."

With New Orleans' growing hospitality industry, NOCHI hopes to provide the city a pipeline of skilled labor. 

But, Clarke expects to teach the New Orleans brand of hospitality and fun to a number of various industries, nationwide. 

He says the city's successful hospitality industry has valuable lessons for businesses beyond restaurants and hotels.

"Any time that a business is engaging with customers and creating customer value, or focused on delivering a high-quality experience, then we can look to the excellence in New Orleans' hospitality industry as a way to understand how to do that."     

"And, then looking to use these examples of excellence in teaching executives and working professionals in other industries." 

Tulane plans to offer a hospitality entrepreneurship program as well as programs for working professionals and visitors to the city, offering classes at levels from tourist to professional. 

Clarke says the New Orleans Culinary and Hospitality Institute should also help spread a favorable image of the city.  

"I think by bringing focus and attention to the excellence happening in that industry in our city, we'll be promoting the fact that we're a city full of innovators and  entrepreneurs in this industry."

"This is what the New Orleans hospitality industry has always dreamt of," Board Co-Chair Ti Adelaide Martin, co-owner of the Commander’s Palace family of restaurants, said in the news release. "NOCHI is where culinary and hospitality careers will begin, where business minds will be nourished."

The school’s other founders are restaurateur Dickie Brennan, and developer George Brower, who was behind the Saenger Theater’s renovation.

They say they have $32 million in financing needed to renovate a failed visual arts center at 725 Howard Avenue, closed in 2011.

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