Rispone launches TV ad blast

Ads lean heavily into Rispone's support of President

WWL Newsroom
July 23, 2019 - 2:56 pm



One of the Republican candidates for Governor of Louisiana has released his first statewide TV ads of the campaign.  The content which heavily lean into Eddie Rispone's historical support for President Trump.  Political analyst Bernie Pinsonat call it a good ad, targeted the Republican base which is crucial.

“The conservative right, the religious right, the Tea Party, that’s about 25-30 percent of the whites in Louisiana, and who is their hero? Donald Trump,” said Pinsonat who calls Trump, one of the highest polling political figures in recent Louisiana history.

Pinsonat expects the Trump focused ads to run for about three weeks before the candidate pivots to telling voters more about his background in Baton Rouge business.

“Then you’ll see Eddie Rispone run with “I’m a successful businessman”, and who does that mimic also? Donald Trump,” he said.  

The light polling we do have available indicates Rispone has a lot of work to do to catch Republican frontrunner Congressman Abraham, but Pinsonat says Rispone’s self-funding gives him a huge financial advantage that he can put to work building support in the southern part of the state.  

“There’s a lot of undecided in Acadiana, in St. Tammany, in Jefferson, and those are places where Abraham is not well known,” Pinsonat noted.

Rispone has a war chest of over ten million dollars, most of which comes from his own wealth. Abraham has just over a million dollars, all through fundraising.

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