Cyber Monday shopping tips for your on-line experience

Thomas Perumean
December 02, 2019 - 8:20 am
cyber Monday online shopping

Justin Sullivan/Getty Images

The Christmas Shopping odyssey enters the on-line realm, as today is Cyber Monday.  And while more than $9-billion dollars is expected to change hands today, cyber crime is becoming a major issue. 

LSU Marketing Professor Dan Rice warns cyber shoppers to watch out for cyber scamsters promising too much in the hopes of getting your money:

"If you find a website you've never heard of that's offering a deal that looks too good to be true, it may very well be."

Another cyber trick on-line criminals are up to is trolling legitimate retail sites with near exact looking copy-cat fakes. 

"Just be careful out there, make sure you're doing your homework and getting the deal you think you are. Stay with retailers you know," Rice says.  "And look out for frauds this year as well, particularly on-line."

The Better Business Bureau and the Louisiana Attorney General's office last week warned on-line shoppers about these fakes.  Click here for the BBB's web page with cyber shopping tips.

But if you're looking to make a good buy on-line, you still need to do your homework.  A lot of volume on-line is for big-ticket items.

"The categories you have sales on are pretty predictable," Rice says.  "You gonna have TV's, electronics, appliances, etcetera."

But, while buying on-line means the item you choose will be delivered.  What happens if you need extra help with it?

"There's increased pressure from likes of big companies on the Internet like Amazon," Rice says.  "But there are certain things the brick-and-mortars can do better.  And really it's all about delivering a value to the customer."

So it does pay make the trek to a brick-and-mortar store if you need that extra step of service when buying an appliance or big-ticket item needing set up. 

"The value of getting somebody to come over and install that for you and get rid of the old appliance is something that most Internet providers aren't getting into.  And that delivers a certain amount of value."

So it does pay make the trek to a brick-and-mortar store if you need that extra step of service when buying an appliance or big-ticket item needing set up. 

"There's increased pressure from likes of big companies on the Internet like Amazon," Rice says.  "But there are certain things the brick-and-mortars can do better.  And really it's all about delivering a value to the customer."

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