Causeway safe-driving message resonates with Who Dat commuters

Chris Miller
January 17, 2019 - 1:13 pm

A safety message to Causeway drivers is a hit -- telling commuters to "Drive like a Saint to avoid getting Ram'd." The New Orleans Saints play the Los Angeles Rams this Sunday and the winner goes to the Super Bowl.

Causeway bridge general manager Carlton Dufrechou says he'd like to take credit for the idea, but, "Actually, it came from a recommendation from one of our staff, and we loved it!"

He said the message really resonated with people

"I was amazed at the number of calls we got, and email messages," said Dufrechou. "Really well-received."

Dufrechou said it was a good way to get the usual "drive safely" reminder to stick in motorists heads.
  

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