Best Black Friday discounts

Average price cut is 37%

Dave Cohen, WWL First News early edition
November 14, 2018 - 6:57 am

Where can you get the deepest price cuts for the traditional first shopping day of the holiday season?

It's not Wal Mart, Best Buy or some of the other stores where people camp out overnight to grab the doorbuster deals.

According to WalletHub, here are the top ten places to get the largest Black Friday discounts (Avg. % Discount):

  1. Belk (68.91%)        
  2. JCPenney (65.13%)
  3. Stage (62.08%)     
  4. Kohl's (60.76%)     
  5. New York & Company (54.52%)         
  6. Payless ShoeSource (50.34%)
  7. Dick's Sporting Goods (49.94%)
  8. Macy's (48.74%)
  9. Fred Meyer (45.30%)
  10. Shopko (45.23%)  

WalletHub Communications Manager Diana Polk notes the discounts may be bigger this year.

"With Black Friday sales starting earlier and many retailers offering even deeper price cuts this year," she explained. "WalletHub surveyed nearly 7,000 deals from 35 of the biggest U.S. retailers’ 2018 Black Friday ad scans to identify the stores offering the biggest discounts."

Polk adds that the overall average discount for Black Friday is 37 percent. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.

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