Netflix is looking for a thumbs-up as star ratings fade away

April 05, 2017 - 9:01 am

SAN FRANCISCO (AP) _ Netflix's video-streaming service is scrapping its familiar star-rating system, hoping to make it easier for its 94 million 
subscribers to signal whether they liked a movie or TV show.
 
The service is compressing its familiar one-to-five star system into a simpler choice of thumbs-up or thumbs-down.
 
The change, which Netflix is unveiling on Wednesday, is aimed at soliciting more viewer feedback and helping the service make better program 
recommendations.
 
Although the stars will fade away after a decade on Netflix's streaming service, they will still be used on Netflix's smaller DVD-by-mail service , 
where they have been around 17 years.
 
Netflix thinks streaming subscribers will click more frequently on the thumbs.
 

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